Heat makes perfume evaporate and release its unique fragrance. This is why you should apply perfume to your pulse points. These areas have visible blood vessels near the skin surface and a slightly higher temperature. They include the nape of your neck, the area behind your ears, and the crease of your elbows, wrists and knees.
Avoid putting perfume on parts of your body that will be exposed to the sun, as the perfume may stain or irritate your skin.
Don't spray perfume on natural fabrics, pearls or precious stones, as these can also become stained or damaged.